New Oriental Debuts International Education Brand at CIFTIS, Showcases Guji and AI 1-on-1

New Oriental Education & Technology Group will attend the 2026 China International Fair for Trade in Services in Beijing from September 9 to 13, its seventh appearance, debuting the integrated "New Oriental International Education" brand in the Education Services exhibition zone. The brand covers language proficiency, international curricula, academic planning, study abroad applications, Sino-foreign cooperative programs and career development, and launches a Global Competence Customized Enhancement Program for overseas-expanding industries such as semiconductors and chips, AI, new energy and new-style tea beverages. In smart education, New Oriental will exhibit Guji, AI 1-on-1, the AI College Application Assistant and Sure Chinese, plus AI courses, development boards and the AI Code platform for schools. On the same day, CLSA said AI tools complement rather than replace traditional education, maintaining Outperform ratings on New Oriental and TAL Education Group.

The move shows a leading education company packaging AI products with international education and school solutions into a systemic offering, which directly shapes what schools procure and what families choose. CLSA's survey provides a quantitative reference for AI tool penetration into traditional education, indicating its current role centers on supplementing scenarios such as parent-led tutoring and after-school tutoring. The survey data come from a brokerage report whose sample and methodology are not disclosed in the source, so it cannot support conclusions about learning outcomes or overall education quality. Schools and regional education authorities can watch the deployment scope and procurement terms of New Oriental's one-stop AI education offering combining curriculum, hardware/software, teacher training and technical services. Parents and individual learners will face more AI learning products such as Guji, AI 1-on-1 and the AI College Application Assistant, whose actual effectiveness still requires independent verification.