Spin Master to Acquire Maker of Kids' AI Voice Printer Stickerbox

According to Duozhi on August 24, Canadian children's entertainment company Spin Master will acquire Hapiko Inc., the maker of the kids' AI voice printer Stickerbox, in a deal valued at $35-50 million. Stickerbox, priced at $129, has sold out 13 times since its launch in late 2025. Spin Master reported 2025 revenue of $2.11 billion and owns brands like PAW Patrol. The acquisition is expected to close later this month.

This acquisition signals mainstream entertainment company recognition of kids' AI hardware, potentially accelerating AI toy adoption in the children's market. Spin Master's global distribution network and brand operations could bring Stickerbox to a wider audience, reshaping the market landscape for kids' AI products. It also provides a benchmark for other AI education toy startups seeking acquisition or partnership. Stickerbox will leverage Spin Master's global channels to expand market reach, potentially becoming a benchmark product for kids' AI toys. The acquisition may drive Spin Master's AI toy segment, influencing its product innovation direction.