EIMT Offers US$2,000 Applied AI Certificate at No Cost to MBA and DBA Learners

The European Institute of Management and Technology (EIMT) announced it will offer its US$2,000 Post Graduate Certificate in Applied AI for Business Leaders at no additional cost to its MBA and DBA learners globally. The 26-week programme covers practical, no-code capabilities in Generative AI and Agentic AI, spanning business strategy, AI-powered decision-making, automation and responsible AI. EIMT said learners can add the specialised AI qualification without paying a separate programme fee.

The arrangement places AI capability training inside management degrees rather than offering it as a standalone paid course, directly changing the curriculum and skill mix of MBA and DBA learners and giving other business schools a reference model for embedding AI modules in existing degrees. For AI education product providers, degree programmes absorbing AI courses internally could shift the paid AI training market aimed at management audiences. The information comes from EIMT's own announcement, and no independent evaluation yet describes course quality or actual learner capability gains. MBA and DBA learners can earn an AI certificate without extra tuition, widening the skill coverage of management degrees. Paid AI training and certificate providers targeting management audiences may face substitution pressure from AI courses built into degree programmes.