New Oriental Releases AI Growth Simulation Product Guji App at CIFTIS

On September 11, at the 2026 China International Fair for Trade in Services (CIFTIS), New Oriental released Guji App, an AI growth simulation product. The product targets parents as core users and includes an AI dialogue tool called Huixianggu, offering personalized parenting consultation and a space for deep reflection to help parents understand their judgments and responses when communicating with their children. New Oriental participated in CIFTIS for the seventh time, bringing its education, lifestyle and cultural tourism segments together for the first time.

The product applies AI dialogue to parenting consultation and parent-child communication reflection, marking an expansion of AI education products from the student side to the parent side, which is of reference value to product practitioners focused on family education scenarios. The original text only describes the product positioning and built-in tool, without disclosing pricing, launch date, user scale or outcome data, so actual adoption and product maturity remain to be observed. Parent-facing AI parenting consultation becomes a new direction for New Oriental's AI education products, potentially changing its family-oriented product structure. The smart education exhibition also displays AI development boards, teaching kits and curriculum systems, showing continued investment in AI education hardware and courses.